睿力运动服装

    睿力是一个专门打造时尚个性的潮流服饰品牌。在服饰市场已经饱和的形势下，要用怎样的形象去争夺市场成为企业迫在眉睫的问题。汉武设计在为睿力构建品牌形象时，设计了一整套个性十足、动感活跃的品牌识别系统。
    品牌标识设计：以睿力的英文作为设计因素，巧妙的把“RILLET”的“I”变为一个动感的人型，突出动感、活跃的时尚个性，与品牌形象相吻合；标志以黑、灰、黄为标准色，其中黑色为主色调，给人以稳重、神秘的感觉，让人印象深刻；搭配黄色和灰色，形成强势的冲击力和感染力，象征品牌蓬勃发展的动力和决心；整个标志醒目突出，稳而不板，大胆自由的变形和强烈色彩搭配，充满活力，使人容易探索和接受，接近生活，却个性特别，符合现在年轻男女的个性追求。
打造个性品牌口号：我喜欢我快乐。
    设计全方位体验的品牌专卖空间：绝对的以睿力气息包围的空间。
RILLET is dedicated to create a fashion trend clothing brand personality. In the apparel market is already saturated situation, how to use the image to go compete for market has become the business issues at stake. Hanwu designed to build brand image for the RILLET, the design of the full set of personalized, dynamic active brand recognition systems.
    Brand Identity Design: The Core strength of English as a design factor, cleverly put "RILLET" of the "I" into a dynamic person, highlighting a dynamic and active fashion personality is consistent with the brand image; logo is black, gray and yellow as the standard colors, including black-based colors, gives a steady, mysterious feel is impressive; with yellow and gray, the formation of strong impact and appeal, symbolizing the brand's booming drive and determination; the prominent eye-catching signs, steady rather than board, bold and strong deformation of the free color matching, dynamic and easy to explore people and accept, close to life, but personality in particular, in line with the pursuit of individuality are now young men and women.
To build the brand personality slogan: I like my happiness.
    Design of all-round experience of the brand exclusive space: the absolute power of breath to Core surrounded by space.








睿利品牌设计,服装标牌