案例展示
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品牌&传播设计 Brand Design

楚丫丫武汉鸭颈食品连锁机构
楚丫丫武汉鸭颈食品连锁机构成立于2004年,是一个以经营特色风味小吃为主的食品连锁机构。为了树立“楚丫丫——正宗武汉鸭脖子”的品牌形象,汉武设计追古溯源,全力打造其传统美食的特色形象。在品牌标识设计中,汉武设计选取了古代楚人的精神图腾“九头鸟”作为原型,同时借鉴春秋战国时期的四神形象,提炼出一支古典的鸭子造型。大红大黑的主色调,呈现出强烈的楚文化特色和历史感,展现品牌“传统特色美食”的行业特征。这一形象在楚丫丫实施后,深得广大消费者的喜爱,使楚丫丫成功地深入到消费者心中。 Wuhan Chu-Ya-Ya Ya Jing food chain was founded in 2004, is a main operating characteristics of the snack food chain. In order to establish a "Chu Ya-Ya - Wuhan, Yabo Zi authentic" brand image, hanwu designed to recover the ancient traceability efforts to build an image of their traditional characteristics of food. In the brand identity design, hanwu designed to select the totem spirit of the ancient Chu "9 Bird" as a prototype at the same time learn from the Spring and Autumn period of four of God's image, to extract a classic duck shape. Big black primary colors red, showing a strong sense of history characteristics and Chu culture to show the brand "traditional characteristics of food" industry characteristics. The image after the implementation of the Ya-Ya Chu, won the majority of consumers love, so that Chu Ya-Ya has successfully deep into the minds of consumers.
 
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品牌&传播设计 Brand Design
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