环球石材集团有限公司

环球石材集团品牌与传播策划
UNIVERSAL MARBLE & GRANITE GROUP OF Brand Design
    环球石材集团1987创立于香港，是最早开发大陆异型石材市场的企业，也是目前中国石材行业的领军企业。二十年来，环球石材一直扮演着于国内石材专业领域的领头羊角色，而在品牌整体视觉形象方面却严重缺乏统一的维护和管理，使集团品牌形象与实力不相符，影响了集团的发展。
    汉武设计在深入了解了集团文化、历史沿革、现状、远景规划以及集团系列产品特点的基础上，对环球集团品牌视觉系统做了全面的诊断，并提出了一套完整的品牌再设计解决方案。方案鉴于环球石材集团未来的发展及全球化战略，将环球石材集团定位于“UMGG环球石材——全球顶级石材工程专架”，传达集团强大的现有实力以及着眼于世界的宏伟目标。在视觉设计过程中，汉武设计围绕“全球顶级石材工程专家”的主题，展现出一个品质卓越、饱满大度、蓬勃发展的石材集团。
Universal Marble & Granite Group Ltd. (UMGG) is one of the largest natural stone manufacturers in East Asia. We are a progressive company with more than 20 years experience in stone business. We have 4 business departments in China, as well as 8 sales offices respectively in Beijing, Shanghai, Shandong, Sichuan, Fujian, Hong Kong, United States and the Middle East. Our production bases cover a total area about 600,000 m2, and we have more than 2800 employees dedicating for UMGG best quality products.

UMGG provides a full range of stone products including slabs, tiles, mosaics, waterjet, columns, curved panels, cut-to-size, countertops, and sculptures. Other than the big volume products supply, UMGG has accomplished more than 600 renowned projects worldwide. The Imperial Palace Hotel & the Grand Mosque in Abu Dhabi, UAE, the Wynn Hotel in Las Vegas, the Great Hall of the People in Beijing, the Asia Forum Building in Bo'ao, Orchid Tree Pedestal in Hong Kong & Prosperity Lotus Pedestal in Macao, all of these work won us trustworthy reputation and be rewarded the Lu Ban Award, the top honour in China construction industry.


环球户外指示系统设计
Outdoor Signage Design

环球石材北京展剪影,汉武品牌设计针对环球石材品牌特点,综合石材因素,全程策划,设计,在北京展中获的全面的成功,并得到国家商务部领导的高度赞赏,海内外客户的一致好评,成功塑造了中国石材行业的国际化品牌,超出了预期效果.
UMGG Stone Beijing Exhibition silhouette, hanwu brand design brand for the UMGG characteristics of stone, integrated stone elements, full planning, design, exhibition in Beijing, was the overall success and received high praise from the leadership of the Ministry of Commerce, domestic and foreign customers consistent praise, successfully created the image of China's stone industry, international brand, beyond the desired effect.



针对环球石材的对外广告物品的全面疏理,让环球石材的国际化形象得到广大客户的高度认可.
UMGG stone for external advertising materials to a comprehensive dredging grounds, so that UMGG stone image of the internationalization of our customers a high degree of recognition.



老的形象                                   新的环球形象识别系统
The old image of the UMGG             Brand Image Design is NEW