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品牌&传播设计 Brand Design

BUDDY伙伴表品牌策划

BUDDY伙伴表品牌策划

品牌设计

    原创性: 深圳市好伙伴表业有限公司标志由深圳市汉武设计有限公司
    于2008年设计。

品牌标识释义设计说明

    标志直接使用品牌名称“BUDDY”的简单变形,既增强了标志的识别性,也剔除了单纯字体标志的呆板僵硬,充分展现了其青春动感、时尚张扬的视觉形象,传达了“BUDDY伙伴”这一个性时尚钟表品牌的品牌内涵。
 
    这一元素的本色使用不仅塑造了品牌“玩出手表新时尚”这一自然个性、阳光朝气、自信负责的品牌形象,也打造了“BUDDY伙伴”友爱、和谐、诚信的品牌理念,成功传达了“BUDDY伙伴”以“传承民族文化、振兴伟大中华”为己任,力争中国时尚钟表第一品牌的坚定决心。同时“BUDDY”这一世界性语言符号的使用,为“BUDDY伙伴”走国际化发展道路奠定了坚实的基础。

创作方向

    “BUDDY伙伴”品牌钟表是由深圳市好伙伴表业有限公司推出的充满文化内涵、个性与张扬的高品位时尚品牌。   

    “BUDDY伙伴”品牌钟表设计理念源于个性时尚的DIY文化,崇尚本色、超越自我、张扬个性的风格。它以人本精神为设计指导思想,倡导现代时尚感官与精神体验的完美结合,使产品兼具个性与创意、品位与时尚的特性,满足了现代青年人群急于表现自我、超越自我的心理渴求以及敢于颠覆传统,追求极致创意的个性品位。

品牌理念

    “相信自己、相信伙伴” 的品牌核心精神理念,则倡导了自强不息、诚信为本的人生价值观,展现出现代青年人自信、时尚、朝气、负责的精神情操,也表达了深圳市好伙伴表业有限公司以传承民族优秀的传统文化,振兴中华为己任的创业理念。 


一、加盟创业的理念 -- 拥有伙伴拥有财富

    八十年代赢在产品
    九十年代赢在品牌
    二十一世纪赢在商业模式

    世界著名管理大师彼得·德鲁克说过:“当今企业之间的竞争是商业模式的竞争”。
    在现代商业环境下,产品已经非常丰饶,信息也相当拥挤,技术不再成为机密,企业竞争更多的是依赖于商业模式,商业模式已经成为新经济时代的制胜法宝。

    基于这一思考,我们通过“剔除-减少-增加-创造”四部动作把手表演绎成一套具有创新理念的商业模式——BUDDY时尚手表特许加盟经销,从而开创BUDDY手表市场,礼品市场、手机市场、时尚精品市场的一片蓝海。

    创业是许多人的梦想;
    但若没有完善的规划与优秀配套方案,梦想永远只是梦想。
    经过对商业模式的整合优化,伙伴表从此进军国际钟表事业领域,
    我们热忱邀您加入“开创者氏族”,群策群力,筑梦踏实。

二、品牌定位

    时尚、颠覆、张扬,“玩出手表新时尚”
    充满时尚、颠覆、张扬、时代感的风格,玩出手表新时尚是青春逼人、个性突出的16-30岁的青少年阶层不断追求的永恒目标。



BIS品牌形象设计
    伙伴表BIS品牌形象视觉识别系统 /  BUDDY BIS brand visual identity system


伙伴表VIS品牌形象视觉设计
    伙伴表BIS品牌形象视觉识别系统  /  BUDDY BIS brand visual identity system

"BUDDY" brand watches from Shenzhen City Co., Ltd. introduced BUDDY is full of culture, personality and quieter high-grade fashion brand. "BUDDY" brand watches fashion design from personality DIY culture, advocating character, beyond self, Zhang Yang personality style. It is the spirit of the people for the design of the guiding ideology, advocating the modern fashion sense and spirit of the perfect combination of experience to make our products both individuality and creativity, taste and fashion features, to meet the modern young people eager to express themselves, beyond the psychological craving as well as self - courage to subvert tradition, the pursuit of the ultimate quality and innovative personality. "I believe myself that partner," the core of the spirit of the brand idea, then initiated the self-reliance, integrity-centered values of life, displaying a modern young people, self-confidence, fashion, vitality and spirit of being responsible sentiment also expressed a good partner, Shenzhen Watch Limited transmission of the nation's outstanding traditional culture, and invigorating the Chinese nation as its own business philosophy.

Fashion, subversion, "playing a new fashion watches,"
Is full of fashion, subversion, contemporary style, playing a young, compelling new fashion watches, personalized outstanding 16-30 year-olds class constant pursuit of the eternal goal.

1) joined the business concept - has a wealth of partners


    80's win in the product
    Nineties winning brand
    Win in the twenty-first century business model

World-renowned management guru Peter Drucker once said: "Today the competition between companies is the competitive business model."
In the modern business environment, products have been very rich, information is also very crowded, technology is no longer a secret, business competition is more dependent on the business model, business model has become the new economy's fortune.
Based on this thinking, we adopted the "removed - less - and increasing - to create a" four moves to watch interpreted as a business model with innovative ideas - BUDDY fashion watches franchise distribution, thus creating BUDDY watch market, gift market, the mobile phone market, luxury goods market, sea of blue.

Entrepreneurship is the dream of many people;
However, if there is no sound planning and excellent matching program, the dream is always just a dream.
After optimization of the integrated business model, partners from the table into the international watch business areas,
We warmly invite you to join the "pioneer clan", to bring their dreams into reality.

2) Brand positioning

Fashion, subversive, provocative, "playing a new fashion watch"
Full of fashion, subversive, provocative, contemporary style, playing a new fashion watches, youth pressing, outstanding personality of young people aged 16-30 continue to pursue a permanent class goal.

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