寻味里鸭嘴鱼品牌设计

品牌设计
原创性: 寻味里鸭嘴鱼品牌标志由深圳市汉武设计有限公司
于2008年设计。

品牌标识释义设计说明
品牌名称形象为行书、是介于楷书，草书之间的一种字体，既然易于辨认，又有亲切之感。其中突出一个"寻"，体现出本酒楼不断创新时尚美味的创新精神以及引领时尚饮食文化的魄力。整体造型以黑色为主，给人古朴、大气、高雅、时尚之感。
品牌标志以"味"为主要元素，突出本酒楼不仅将菜色的味道作为经营第一要素，更注重味道的延伸，不断探索更佳品味，以引领时尚哧觉享受潮流。圆形的印章结构既便于实际运用，又是中华文化的直接体现，更高层次地体现了本酒楼是以味道作为王道的特色文化餐饮品牌。圆形也适应了中华民族传统的以和为贵的审美观念。古典中式木窗的风格,有家的高雅古朴的温馨之感。 标志中大面积的橙红色就有很强的冲击力，醒目面又有时尚感。而少量的黑色点缀既突出了主推菜式的方向，又给人稳定，踏实之感。

Brand identity design specification interpretation
Image for the brand name of running script, is between the regular script, cursive between a font, as easily recognizable, but also warm feeling. Which highlight the "search", reflects the innovative style and delicious restaurants innovation and leading fashion food culture of courage. Overall shape mainly black people simple, the atmosphere, elegant, fashion sense.
Brand logo to "味" as the main element, the restaurant will not only highlight the flavor of dishes as the first element of business, pay more attention to the extension of taste and continuously explore better taste, to enjoy leading the fashion trend scratch feel. Round seal structure is not only convenient practical application, it is the direct embodiment of Chinese culture, a higher level to reflect the taste of this restaurant is based on the characteristics of culture as a kingly food brand. Circular also adapted to the Chinese tradition and for your appreciation of beauty. Classical Chinese style wood, home of the elegant simplicity of the warm feeling. Large area of the orange logo had a strong impact red, eye-catching face another stylish. The small amount of black dotted push both highlight the main direction of the dishes, but also give stability, practical sense.

品牌传播

“寻味里”整体体现出：一种追新求最的美食精神，一种宁静悠远的用餐氛围，一种亲切贴心的服务方式。首先就其读音而言，“寻味里”三个字长短适宜、琅琅上口、易传易记；第二、“寻”给人一种寻觅绝味佳肴的神秘感，刺激消费者探寻美食的激情；第三、“寻味里”独特个性的品牌名称在同行业中是没有的，这也是一种对中华卫华的独特体现，有很强的识别性；第四、“寻味里”整个品牌名称给人形成一种百年老店的印象，给品牌占领和拓展市场造就了一个有利的态势。 英文名称“SINVORI”，是“寻味里”的谐音，关联性强、好听、易记、时尚，有助于提升品牌的国际感，有利于品牌的国际传播。

Brand Communication

"SINVOR" embodies a whole: A New Solution to the best food to recover the spirit, a serene dining atmosphere and a friendly attentive service mode. First of all, its pronunciation is concerned, "ruminate in" appropriate length of three words, catchy, easy to transfer and easy to remember; Second, the "search" gives people a taste dishes must find the mystery, to stimulate the search for food consumers passion; third, "ruminate in" the unique personality of the brand name is not in the same industry, which is also a unique expression of Sino Hua Weihua, strong identifiability; fourth, "ruminate in" the entire brand name gives an impression to form a hundred years old, to occupy and expand the brand has created a favorable market situation. English name "SINVORI", is "ruminate in" the homophonic, relevance strong, pleasant, easy to remember, fashion, and will also enhance the brand's international sense, is conducive to the international spread of the brand.